As the brand evolved, its identity no longer reflected who it had become. What started as a go-to destination for textured hair has grown into an instant, fashion-forward hairstyle brand.
I collaborated with Regirl to redefine their brand for a new era—where ethics, innovation, and effortless style intersect. The refreshed identity captures their move toward technology-powered hair solutions and embodies the bold, versatile spirit of their community.
Landing page overview
Brand identity
Hero section
Join the community
Mobile screen
Brand showcase
Product (Box die-cut)
Box 3D design
Boxes in use
Product packaging
Hair stands for Point of Sale
Thank-you notes
What’s In My Bag
Retail Stand
POS Stands
